paperbagsdocs: Work from Mir, an architecture visualization studio “Natural visualisation is our way of honouring each architect and each piece of architecture. Our design process is based on four guiding principles. 1.Natural lightA sensible relationship between light and shadow is the foundation of every Mir image. Architecture “becomes itself” when lit naturally. 2.Unforced processAll our best work has started with the freedom to explore and invent. The industry standard of ordering specific viewpoints with mood references does not take into account the interdependence of lighting, composition and colour. 3.Unstaged entourageStaged and unnatural-looking people can reduce art to kitsch in an instant. We believe that entourage should be an integral and unimposing part of the story in the image. 4. Natural settingNature provides a sense of time and place. Natural elements from the specific location sets the scene for the architecture. -A rugged urban street in soft morning fog. -Heatwaves from a scorching sun in the desert.”

paperbagsdocs:

Work from Mir, an architecture visualization studio
“Natural visualisation is our way of honouring each architect and each piece of architecture. Our design process is based on four guiding principles.
1.Natural lightA sensible relationship between light and shadow is the foundation of every Mir image. Architecture “becomes itself” when lit naturally.
2.Unforced processAll our best work has started with the freedom to explore and invent. The industry standard of ordering specific viewpoints with mood references does not take into account the interdependence of lighting, composition and colour.
3.Unstaged entourageStaged and unnatural-looking people can reduce art to kitsch in an instant. We believe that entourage should be an integral and unimposing part of the story in the image.
4. Natural settingNature provides a sense of time and place. Natural elements from the specific location sets the scene for the architecture. -A rugged urban street in soft morning fog. -Heatwaves from a scorching sun in the desert.”